Today’s companies are swarming to Facebook, Instagram, and other social media sites to reach their audiences. While social media is a big influencer in marketing, there is another digital tool that businesses overlook – Email Marketing. This form of marketing allows you to reach and connect with your audiences in a way that is more direct than other approaches. If you have not already added email campaigns to your list of strategies, here are some reasons why we encourage you to do so.
1. Email marketing allows you to personalize content
We all know that a successful marketing campaign begins by targeting your audience. While search ads and social media posts give you the option to narrow your audiences through keywords and demographics, email marketing makes your message more personal by sending it directly to each private email address. Including the name of the individual in your message can increase response rates even further. Adestra explains that an email with a subject line that includes the recipient’s name is 22.2% more likely to be opened and clicked on.
2. It’s timely
People are more inclined to take action when they feel a stronger sense of urgency. Using an email campaign is a great way to get your customers to act now before time runs out. Whether you’re providing a special discount, event, survey, etc., a personal email reminder can influence them to click on the offer. Remember, a customer is more likely to make a purchase when they know a deal is ending soon.
3. People use their emails more than you think
Despite a person’s busy schedule, staying connected with the digital world will still fall on the priority list. In fact, people engage with their email multiple times a day. A Hubspot survey showed that 91% of consumers use email. Because mobile devices are so common, people are checking their emails more than ever before. According to Exacttarget, 91% of people use their phones to access their emails. Believe it or not, consumers want to hear from you! Constant Contact explains that 61% of people enjoy receiving promotional emails weekly and 38% would like them to come even more frequently.
4. Success is easy to measure
Imagine you created a billboard. Tons of people pass it every day while driving down the road, but how much do you know about the ways they’re interacting with your message? Email marketing platforms supply you with results the moment people see your email, which is why this tool is so quick and easy to work with. You can collect data on who opened your email, figure out conversions for how many clicks your links received and find even more information about your campaign with A/B testing. A short and simple email can go a long way when you’re able to see the impact.
5. It’s affordable and cost-effective
Traditional marketing tactics like TV and print ads can eat up a marketing budget when you consider all of the fees attached. While organic posts on social media are free, they typically don’t make a sufficient impact unless you opt for a paid advertisement, which in return will boost your reach, but use up your budget. There are very little costs to run an email campaign. You can often save on the money you spend by limiting the number of contacts you send an email to. Some platforms like MailChimp will even allow you to send a limited amount of emails a month for free. Other than its low costs, email marketing offers a massive return on investment (ROI). According to Constant Contact, for every $1 you spend on email marketing, you can expect an average return of $38.
Try it out for yourself!
Have we inspired you yet? Now that you know some of the benefits of email marketing, we urge you to try it out with your consumers. Start brainstorming about your next campaign and let us know how we can help!