AVERY DENNISON
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Avery Dennison is a global leader in labeling and packaging materials, serving industries from food and beverage to retail and healthcare. PMM was brought in to produce compelling video content that communicates the innovation behind their Shrink PS product line, a breakthrough in pressure-sensitive labeling for vacuum shrink bags. From concept to delivery, we crafted production-quality video that brings their technology to life for distributors, retailers, and end buyers.
Two distinct productions: one focused on product clarity, one built for brand momentum. The Shrink PS video puts the technology front and center; the HPA trailer delivers the energy and reach of a full campaign.
Full production shoot demonstrating the Shrink PS technology in action: label application, finished packaging, and the shelf-ready result that sets it apart.
High-energy brand trailer built for trade shows, digital distribution, and sales enablement, positioning Avery Dennison as the forward-thinking leader in their category.
Avery Dennison's Shrink PS technology solves a real problem in the food packaging industry: wrinkle-free labeling on vacuum shrink bags, with lower cost and greater shelf appeal. Our job was to make that story visual and compelling, not just informational.
We approached both productions with a focus on clarity and confidence. The Shrink PS product video demonstrates the innovation in motion, showing the technology at work, the clean label result, and the benefits distributors and retailers care about. The HPA trailer delivers brand energy and reach, positioning Avery Dennison as a forward-thinking leader in their category.
"PMM delivered video that made our product innovation immediately understandable and undeniably impressive."