Month-to-month. A-la-carte. No long-term contracts.

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Afraid of commitment? No worries, a lot of companies are!

By offering our marketing services on a month-to-month basis we have to continually earn your business and that’s the way we like it. You can also choose from an a la carte menu of services for specific one-off projects. How convenient is that? By utilizing Perception you are expanding your marketing team, gaining critical expertise and simply getting more done for less.

Social Media /

5 Ways To Improve Your Organic Reach On Facebook

Your business just created a Facebook post that your consumers are going to love! So why isn’t it getting any views, comments and likes? Facebook altered its algorithm this year to prioritize posts from family and friends. While this change makes it easier to see what your personal contacts are up to, it also means that businesses are struggling to reach their audiences. What do you do to adapt and grow? Here are five tips to improve your business’ organic reach and get back on top.
Email Marketing /

5 Reasons Why Your Business Needs Email Marketing

Today’s companies are swarming to Facebook, Instagram, and other social media sites to reach their audiences. While social media is a big influencer in marketing, there is another digital tool that businesses overlook - Email Marketing. This form of marketing allows you to reach and connect with your audiences in a way that is more direct than other approaches. If you have not already added email campaigns to your list of strategies, here are some reasons why we encourage you to do so.
Design Principles /

Five Mistakes New Designers Make

design wireframes laid out on a table with supplies
You’re likely reading this article because you’ve started a new design job and you’re scared that you’ve botched up your first project. First off, let go of that breath that you’ve been holding for five minutes. Next, realize that projects can almost always (and will almost always) be revised. But in case you haven’t hit that send button yet, here are a few mistakes new designers make and how to avoid them.