BOB EVANS FARMS
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When Bob Evans asked us to help them support the troops we said, "where do we sign up?" We produced, filmed and edited this promotional video of Bob Evans painting their iconic barn purple camouflage in support of the Gary Sinise Foundation to salute military heroes and their families. Through it, their Our Farms Salutes campaign was born.
We traveled to the actual farms, not a studio set. Every shot was captured in natural light, during real harvests, with real farmworkers. The result is brand content that feels lived-in and true because it is. Our post-production team then refined the footage into a cohesive visual language that speaks to both legacy shoppers and a new generation discovering the brand.
From a wide-open Ohio sunrise over the soy fields to a close-up of a skillet sizzling in a family kitchen, every transition was crafted to feel warm, honest, and distinctly American.
"PMM captured what makes Bob Evans real: the land, the people, the food. Not a single frame felt staged."