CLEVELAND BOAT SHOW
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The Cleveland Boat Show is one of the region's premier annual events, a 5-day showcase drawing thousands of boating enthusiasts to the I-X Center. Perception Multimedia delivered a comprehensive digital marketing campaign designed to boost online presence and drive ticket sales. From targeted video promotion to a fully-managed social media strategy and a high-performing email campaign, we created a wave of awareness that connected the right audiences to the show floor.
We produced multiple promotional videos highlighting what attendees could expect at the show. These videos were integrated into paid social media advertisements to increase awareness and reach audiences most likely to purchase tickets.
An Instagram account was created to expand The Cleveland Boat Show's digital presence. Posts with custom graphics were published to the account daily along with the hashtag #CleBoatShow. The development of the hashtag aided in building the show's brand identity and tracking engagement of those discussing the event. Instagram was also utilized for live broadcasting during the show.
The Cleveland Boat Show's Facebook account was managed daily to maintain consistent posting and conversation. Along with branded imagery and paid ads, a photo contest ran through Facebook to gain new followers and increase engagement. Facebook was also utilized for live broadcasting during the event.
An email blast was generated with custom designs to boost online ticket sales. The email corresponded with a holiday campaign circulating around The Cleveland Boat Show's social media channels. The campaign targeted an audience looking to buy gifts for someone who enjoys boating and the outdoors. The email played on the idea of giving during the holiday season while emphasizing a discount offered for tickets purchased online.
