NPA COATINGS
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NPA Coatings, the North American arm of Nippon Paint Automotive, supplies high-performance coatings to automotive manufacturers and refinishers across the continent. PMM was brought in to sharpen their digital presence: a full website redesign that communicates the precision and quality of their product line, paired with professional on-site photography that puts the facility, the technology, and the people behind the brand front and center.
Automotive coatings is a technical business. The buyers are engineers, plant managers, and procurement professionals who evaluate suppliers on quality, reliability, and expertise. NPA needed a digital presence that spoke their language: precise, confident, and credentialed, while still being approachable and navigable.
Our photography gave NPA a library of professional imagery that showcases their facility, products, and people with the same level of quality their coatings deliver. The website redesign paired that imagery with clean, structured content architecture, making it easy for potential customers to find product information, understand capabilities, and connect with the right contact.
"The photography and the website together gave us something we'd never had before: a brand presence that actually reflects the quality of what we do."
