SOUTHWEST GENERAL HOSPITAL
Scroll to explore
Southwest General Hospital is a full-service community hospital serving the southwest suburbs of Cleveland. We partnered with Southwest General across a comprehensive suite of services, from on-site photography and video production capturing their physicians and staff, to website design and digital marketing campaigns that connect the hospital with the patients and community they serve. Our work spans physician spotlights, digital advertising, print collateral, and a website experience built to guide patients with clarity and confidence.
From physician spotlights and facility tours to community events and nursing team highlights, our video work for Southwest General puts real faces on exceptional care, building trust with patients before they ever step through the door.
A heartfelt look at Southwest General's commitment beyond the hospital walls, showcasing the outreach programs and community health initiatives that connect the hospital to the neighborhoods it serves.
A guided walkthrough of Southwest General's facilities hosted by Dr. Korkor, designed to give patients a transparent, reassuring look at the environment and technology that supports their care.
A physician spotlight introducing Dr. Korkor to the Southwest General community, covering his background, his approach to patient care, and what drives his commitment to medicine. Professional, warm, and built to earn trust.
A tribute to the nurses who are the backbone of patient care at Southwest General, capturing their daily dedication, compassion, and the vital role they play in every patient's journey to recovery.
Full event coverage of Southwest General's maternity program celebration, highlighting the hospital's birth center and connecting expectant families with the compassionate care team guiding them through their journey.
We create short-form social content that translates complex medical expertise into compelling, human stories, driving awareness and building trust with patients across Instagram, Facebook, and beyond.
From the lab to the patient room, we showcase the depth of Southwest General's clinical capabilities, turning specialized science into content that educates, inspires, and earns community trust.
Healthcare marketing demands more than good design. It demands authenticity. Patients are making real decisions about their care, and every piece of content we created for Southwest General was built to earn their trust. Our photography puts faces to names. Our videos humanize the physicians. Our digital marketing delivers the right message at the right moment.
The website redesign unified all of these elements: a clean, navigable digital front door to the hospital system that serves patients across every device and channel. Paired with strategic digital marketing, the result is a cohesive brand presence that connects community members to the care they need.
"PMM understood our mission from day one: to make healthcare feel accessible, personal, and trustworthy."
