Case Western Reserve University

Social Media


Client: CWRU School of Medicine

Service: Video & Marketing

Content Creation

Video was used to enhance The Cleveland Boat Show’s social media content and boost online ticket sales for their upcoming event. Multiple promotional videos were developed highlighting what to expect at the 5-day boat show. With visual appeal in mind, videos were incorporated into paid social media advertisements to increase awareness and reach targeted audiences most likely to click the ad and attend the shows.


…Surprising as it may sound, I actually look forward to going to work! I’m not exaggerating when I say that I really love my job. I’m a quieter person normally, but when I’m in the OR I feel like I’m exactly where I’m meant to be. It’s an amazing feeling!

I’m able to work several different schedules, which is one of my favorite things about my job. I always have plenty of free time to spend with my family. I can even move my schedule around to take trips or attend events my kids are a part of. I’m also very grateful for the fact that I was able to care for my mother as her health worsened and she eventually passed away. My schedule allowed me the time to look after her and make sure she was comfortable.

Growing up in impoverished East Cleveland, I remember not seeing my mom very often because she had to work so much. I knew that I didn’t want that for our kids and my job means I’m available to them. I never have to worry about paying the bills, in fact, we have an excellent quality of life, including fun vacations….

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